Sightglass Coffee
I was Director of Marketing at Sightglass in 2019. I led the creative team, concepted product launches, managed and produced creative campaigns, launched new products, directed all paid and earned marketing efforts, revamped Sightglass’s social media presence, and art directed photoshoots.
Launch material for the brand's first premium instant coffee
Launch material for Sightglass Instant
Deluxe collateral for the brand's prestige coffee line, First Batch
Launch material for Sightglass Cold
Launch material for Sightglass Cold
During my time at Sightglass, I launched two new major brand offerings—Sightglass Instant and Sightglass Cold. I art directed and produced a shoot at Ocean Beach for the launch of Sightglass Instant with a Vintage VW van.